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The Value of a Good Name

·140 words·1 min

Well it’s done – we have changed our company name to DataBaselines, LLC.

There are a couple of reasons for the name change. But the primary reason is symbolic. It marks a transition for our company. We no longer create any type of data entry applications. Our focus is squarely on business intelligence reporting and data science techniques.

Merriam-Webster will tell you that a baseline is a minimum or starting point used for comparisons. That dovetails neatly with our purpose. We help our customers:

  1. Take better measurements – including their starting points, their baselines.
  2. Build tools to help them perform past their baselines and give measure to their success.
GeoSolveTitle.jpg

We are excited about the future, and reflective about the past:

GeoSolve – for 22 years you’ve been a good name and an exciting ride. Thank you…

Now, onwards and upwards.

Jonathan Bartleson
Author
Jonathan Bartleson

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